Current Issue : October-December Volume : 2023 Issue Number : 4 Articles : 5 Articles
The aim of this article is the analysis of a sports organization’s operation focused on its marketing communication to reveal space for improvement. This leads to the support of sponsorship as a part of the organization’s sustainability. The analysis was based on the secondary data collected. The result was the identification of the current state of the organization’s marketing communication. This situation was connected to its impact on sponsorship and attraction of new athletes. The case study approach included research activities performed in the field, involving the creation of marketing content and the preparation for further content planned. The created content included professional marketing photographs taken on the premises of the organization. The planned content included a script for a video to be used in the marketing communication. The research thus goes beyond the analytical level straight to the application of the partial results. The findings build a knowledge base for the sports managers dealing with marketing communication and relationships with sponsors. Therefore, they are applicable in the training and education of present and future sports organizations’ managers....
This paper established a mixed oligopoly model to comprehensively compare the impact of emission tax and R&D subsidy on the output decision-making and green R&D decision-making of public and private firms. We find 1) with the increase of emission tax, the output of the public firm increases while that of the private firm decreases, but the total social output stays still, the public Firm’s R&D innovation has decreased, while private firm’s R&D has increased. 2) The impact of emissions tax on R&D investment is only related to the spillover index, not to the size of the market. While the R&D subsidy is applied to the public firm, and we find that 3) R&D subsidy has no effect on the optimal output of both private and public firms. 4) With the increase of spillover effect, the output of the private firm decreases while that of the public firm increases. 5) The study further shows that the public firm dominates the overall green R&D level of society, while the government only subsidizes the public firm in R&D....
California Public Utilities Commission (CPUC) is the California state governmental organization that regulates privately owned natural gas, water, electric, telecommunications, rail transit, railroad, and passenger transportation companies. In December 2022, the CPUC announced the latest rules—the net billing tariff (NBT) that will decide how excess solar energy generated by customers of the three major investor-owned utilities (IOU) will be compensated for. These decisions were made after a multi-year process during which the CPUC heard opinions from many interest groups, including customers with and without solar installations, IOUs, solar industry groups, environmental groups etc. In this paper, we will summarize the decisions made by the CPUC in December 2022, and we will discuss how they differ from the past programs approved by the CPUC, and what the latest decisions mean for the economics of residential solar installations, and the implications for future policy making....
Employment is the cornerstone of people’s livelihood. With the number of university graduates increasingly growing in recent years, the employment situation in China tends to be grim. This study takes university graduates as the research object to explore the mechanism of organizational commitment in early career on turnover intention and the moderating effect of career resilience. In this study, the snowball online sampling method was used to issue questionnaires, and the 5-point Likert scale was used to measure the three scales, and the reliability and validity were analyzed. It is found that the organizational commitment and its five dimensions have a significant negative impact on the turnover intention of university graduates in their early career stage. The higher career resilience is, the less significant the moderating effect is, indicating that the two sub-hypotheses about the moderating effect of occupational resilience are not supported. The focus on the turnover intention of university graduates in the early career stage under the background of China adds new value to turnover intention research as well as university graduates employment....
The massive use of information technology (IT) in companies in recent years has become a major concern for researchers and management science professionals. As they seek to identify the variables that can explain the contribution of IT to performance, they agree that investment in IT alone is no longer a source of sustainable and non-substitutable competitive advantage. In this context, multiple attempts to model the impact of IT on performance have led to mix and sometimes contradictory results. This study, which aims to emphasize the role of IT innovation as a mediating variable between IT use and performance improvement, confirms the existence of a correlation between this variable and performance and whose results imply the need for an urgent digital transformation of Moroccan companies. It was part of a dynamic effort to identify the variables that can appropriate the value of IT investments for high performance. To this end, we initially presented a literature review that identified the main theoretical advances modelling the relationship between IT and performance, as well as the impact of IT innovation on this relationship. We then presented the methodology adopted and discussed the main results obtained....
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